Mark Chen
About Mark Chen
Mark Chen is the Senior Director of Marketing Partnership at the NBA, with extensive experience in marketing roles at Shanghai Disney Resort, American Airlines, and China Telecom Corporation Limited.
Current Role at NBA
Mark Chen currently serves as the Senior Director of Marketing Partnership at the National Basketball Association (NBA). Since joining the NBA in 2018, he has been instrumental in overseeing various high-impact marketing initiatives. His contributions include successfully leading the Master Kong NBA All Star campaign, which achieved top rankings in search engine and social media indices. Mark's role is based in Shanghai, where he continues to develop and manage strategic partnerships to enhance the NBA's market presence.
Previous Experience at Shanghai Disney Resort
From 2015 to 2018, Mark Chen worked as a Manager for Alliance Development at Shanghai Disney Resort. In this role, he was responsible for managing and developing strategic alliances that support Disney's marketing and business objectives. His efforts were focused in the Shanghai Suburb, where he contributed to the growth and development of the resort's partnerships and alliance programs.
Marketing Manager Role at American Airlines
Mark Chen served as the Marketing Manager for Greater China at American Airlines from 2012 to 2015. During his tenure, he played a pivotal role in devising and executing marketing strategies aimed at increasing American Airlines' market share in China. This role included responsibilities both in Shanghai City, China, and Fort Worth, Texas, USA. His work included developing promotional campaigns and partnerships that aligned with American Airlines' global marketing objectives.
Career at China Telecom Corporation Limited
Mark Chen's professional journey began at China Telecom Corporation Limited, where he advanced from a Trainee to Senior Category Manager over seven years, from 2005 to 2012. During his time at China Telecom in Shanghai City, China, he honed his skills in telecom marketing and management, which laid the foundation for his future roles in the marketing industry.
Educational Background
Mark Chen holds a Bachelor of Engineering (BE) in Electronic Engineering from Shanghai Jiao Tong University, where he studied from 2001 to 2005. His technical background in electronic engineering has provided a strong foundation for his analytical skills, which he applies to his roles in marketing management and strategy development.