Mark De Leiburne
About Mark De Leiburne
Mark De Leiburne is the Associate Vice President of Strategic Projects & Administration at the NBA, with extensive experience in sports business and marketing.
Current Role at National Basketball Association (NBA)
Mark De Leiburne is currently serving as the Associate Vice President of Strategic Projects & Administration at the National Basketball Association (NBA). He has been in this role since 2022. This position is based in South Africa and involves overseeing various strategic projects and administrative functions within the organization.
Previous Positions at NBA
Prior to his current role, Mark De Leiburne was the Associate Vice President of Partnerships & Business Development at the NBA from 2017 to 2022. This position was based in the Johannesburg Area, South Africa. During this time, he was responsible for managing and developing business partnerships to enhance the NBA’s presence and operations in the region.
Career at Octagon
Before joining the NBA, Mark De Leiburne had a long tenure at Octagon, where he held several key positions. He was the Managing Director of Global Events-SA from 2015 to 2017. Prior to that, he served as the Managing Director of South Africa from 2002 to 2015 in the Johannesburg Area. He transitioned from being an Account Manager to Managing Director, demonstrating a comprehensive understanding of the sports business industry.
Education Background
Mark De Leiburne completed his Bachelor of Commerce in Accounting (B Com Acc) from the University of the Witwatersrand from 1995 to 1999. He also attended Parktown Boys High School from 1989 to 1993, where he completed his high school education.
Notable Projects and Initiatives
Mark De Leiburne has led several significant marketing and project management efforts throughout his career. He directed MTN's award-winning marketing program for the 2010 FIFA World Cup. He also oversaw Coca-Cola's My Coke Fest, making it South Africa's largest and most successful brand-led global rock festival. Additionally, he played a pivotal role in leading South Africa's successful bid for the 2022 Commonwealth Games.