Mark Vallena
About Mark Vallena
Mark Vallena is the Associate Vice President at the National Basketball Association (NBA), with a background in content strategy and production across various organizations.
Current Position at NBA
Mark Vallena currently holds the position of Associate Vice President at the National Basketball Association (NBA). Since 2023, he has been working at the NBA's offices located in both New York City and Toronto. In his role, he focuses on creating innovative content that caters to key stakeholders across the NBA. He is also responsible for building an efficient and sustainable team structure that consists of full-time employees, vendors, and contractors to meet content needs.
Previous Roles at NBA
Prior to his current role, Mark Vallena served as the Head of Content, Senior Director at the NBA from 2020 to 2023. During his three-year tenure in this position, he contributed to a range of content initiatives in New York City and Toronto. One of his major responsibilities included developing and executing a content strategy for the NBA G League, which includes 31 teams and the Ignite team.
Experience at HXOUSE
Mark Vallena worked as the Content Director at HXOUSE from 2018 to 2020. In this role, he spearheaded numerous content projects and provided strategic direction in media and content creation. His work at HXOUSE allowed him to further develop his expertise in social and digital content as well as original and partner content.
Roles at MLSE
Before joining the NBA, Mark Vallena accumulated extensive experience at MLSE (Maple Leaf Sports & Entertainment Partnership) in Toronto, Ontario, Canada. From 2014 to 2020, he held multiple roles, including Supervising Producer, Creative Producer, and Associate Producer & Editor. His tenure at MLSE involved producing and editing content for the organization and playing key roles in new broadcast formats and tentpole events.
Educational Background
Mark Vallena received his Honours B.A. in Economics and Psychology from the University of Toronto, where he studied from 2006 to 2011. He also holds an O.S.S.D from Neil McNeil High School, completed from 2002 to 2006. His educational background in Business/Managerial Economics has provided a solid foundation for his roles in content strategy and management.