Melissa Worthington
About Melissa Worthington
Melissa Worthington is the Senior Director, CRM Lifecycle Team Leader - Digital at the NBA, with extensive experience in CRM and marketing roles at various companies.
Current Position at NBA
Melissa Worthington currently serves as the Senior Director, CRM Lifecycle Team Leader - Digital at the National Basketball Association (NBA). She has held this position since 2022. In her role, Melissa leads CRM strategies and lifecycle management for the NBA’s digital platforms, utilizing her extensive experience in customer retention and relationship management.
Previous Role at Goldbelly
Before joining the NBA, Melissa worked at Goldbelly as the Director of CRM from 2020 to 2022. During her tenure, she was responsible for developing and implementing CRM strategies aimed at improving customer engagement and driving growth. Her role involved leveraging data analytics to optimize marketing channels and retention efforts.
Career at Walmart
Melissa worked at Walmart as the Senior Manager of CRM & Retention Marketing from 2019 to 2020. Based in the Greater New York City Area, she focused on customer retention initiatives, managing CRM tools, and spearheading marketing campaigns designed to enhance customer loyalty and engagement.
Experience at Jet
At Jet, Melissa held two significant roles over three years. From 2016 to 2018, she was the Senior Manager of Email & Mobile Push Optimization. She then transitioned to the role of Senior Manager of CRM and Retention Marketing, which she held from 2018 to 2019. Her responsibilities included optimizing email and mobile push communications and overseeing CRM activities to boost customer retention.
Educational Background
Melissa Worthington has a solid educational foundation. She earned a Master of Business Administration (MBA) from Penn State University and a Bachelor of Science (BS) from the University of Delaware. Additionally, she holds a high school diploma from Bergen County Academies.