Michael Potenza
About Michael Potenza
Michael Potenza is the Vice President and Intellectual Property Counsel at the National Basketball Association (NBA). He has an extensive background in law, having worked at various prestigious firms and authored several articles on intellectual property.
Company
Michael Potenza is currently serving as the Vice President and Intellectual Property Counsel at the National Basketball Association (NBA). He has held this position since 2015, bringing years of extensive experience in intellectual property law and legal counsel to one of the most renowned sports organizations in the world.
Professional Title and Roles
Michael Potenza holds the title of Vice President and Intellectual Property Counsel at the NBA. In this role, he focuses on various intellectual property issues, ensuring the protection and enforcement of the NBA's trademarks, copyrights, and other IP assets. Before joining the NBA, he worked at Sills Cummis Epstein & Gross, Debevoise & Plimpton, and clerked for Hon. Samuel A. Alito, Jr. and Hon. William G. Bassler.
Educational Background
Michael Potenza obtained his Juris Doctor (J.D.) from Harvard Law School, where he studied from 1992 to 1995. Prior to law school, he earned a Bachelor of Arts (B.A.) in History from Yale University, completing his studies between 1986 and 1990. He attended Highland Park High School, graduating in 1986.
Articles and Publications
Michael Potenza has authored several influential articles in the field of intellectual property. In 2000, he contributed a series of articles on copyright and trademark to Sports Trend. He published 'The True Significance of the Mylanta Night Time Strength Decision to the Advertising Community' in October 2002 in Advertising Compliance Service. Additionally, his work 'Why the Reasonable Anticipation Standard is the Reasonable Way to Assess Contributory Trademark Liability in the Online World' was published in the 2011 Stanford Technology Law Review.
Professional Recognition
Michael Potenza was recognized as a NYC metro-area 'Super Lawyer' for Intellectual Property by Reuters-Thomson in both 2013 and 2014. This accolade highlights his expertise and significant contributions to the field of intellectual property law.