Michelle A.
About Michelle A.
Michelle A. is the Global Media Insights Team Leader at the NBA, with over 20 years of experience in media analytics and strategy development.
Global Media Insights Team Leader
Michelle A. currently serves as the Global Media Insights Team Leader at the National Basketball Association (NBA). In this role since 2021, she operates from New York, New York, United States. She leads a team dedicated to analyzing global media trends and insights, fostering cross-functional collaboration, and driving viewership through innovative, data-driven strategies. Michelle ensures that the NBA remains at the forefront of emerging media trends, consistently translating complex data into actionable recommendations.
Professional Experience at Fuse TV
Prior to her current role, Michelle worked at Fuse TV as the Head of Research from 2015 to 2021. Based in New York, she led research initiatives over a span of six years. Her responsibilities included analyzing audience data and providing strategic insights to boost Fuse TV's market position. Her critical role in understanding and leveraging media insights significantly contributed to the network's programming and viewer engagement strategies.
Vice President of Research at MTV Networks / Logo
From 2011 to 2015, Michelle served as the Vice President of Research at MTV Networks / Logo in New York, NY. During her four-year tenure, she was instrumental in leading research projects that informed programming and marketing decisions. Her expertise in media analytics played a pivotal role in bolstering the network's reach and influence among its target demographics.
Education and Executive Leadership
Michelle's education includes an Executive Leadership Development Program at UCLA Anderson School of Management, which she completed from 2006 to 2007. She also holds an MA in Marketing from Baruch College and a Bachelor of Arts in Psychology from Boston College. Her solid educational background in marketing and psychology complements her extensive professional experience in media analytics, insights, and strategy development.
Career Beginnings and Early Roles
Michelle began her career as a Research Coordinator at BET from 2000 to 2001 before moving to Lifetime Television. At Lifetime Networks, she first served as Director of Programming Research from 2001 to 2009, later advancing to Vice President of Research from 2009 to 2011. She subsequently joined MTV Networks / Logo and Fuse TV, continually expanding her expertise in media research and analytics throughout her career.