Mike Budney
About Mike Budney
Mike Budney is the Senior Content Lead & Coordinating Producer at the NBA, where he also leads content and programming management for the NBA 2K League.
Title
Mike Budney holds the position of Senior Content Lead & Coordinating Producer at the National Basketball Association (NBA). In this role, he oversees and leads content initiatives, focusing particularly on the NBA 2K League. He has been with the NBA since 2019.
Company
Mike Budney is currently employed at the National Basketball Association (NBA). He works in the New York City Metropolitan Area, concentrating on both general NBA content as well as content and programming management for the NBA 2K League.
Professional Background
Before joining the NBA, Mike Budney served as Creative Director/Producer at Scary Mommy from 2018 to 2019. He also worked at PILOT NYC in various roles from 2013 to 2018, including Creative Director, Associate Creative Director, and Senior Writer/Producer. His early career includes a significant tenure at Turner Broadcasting in Atlanta, Georgia, where he worked from 2008 to 2013 in roles ranging from Interactive Writer for tbs/TNT Digital Platforms to Writer/Producer and Associate Producer.
Education and Expertise
Mike Budney graduated from Wittenberg University, where he earned a Bachelor of Arts (BA) in English with a concentration in Creative Writing, between 2001 and 2005. His educational background in English and Creative Writing has greatly contributed to his career in content creation and production.
Achievements in NBA 2K League
In his role at the NBA 2K League, Mike Budney has led initiatives that significantly increased viewership and engagement metrics. In 2023, the league saw a 93% year-over-year increase in average minutes watched, a 607% increase in social media engagement, and a 42% growth in followers. He oversees the production of over 25 pieces of video content weekly and manages production logistics, coordinating with multiple vendors to ensure smooth execution.