Natalja Rau
About Natalja Rau
Natalja Rau is the Director of Merchandising Partnerships EME at the NBA, based in London. She has extensive experience in merchandising partnerships and a background in international business and sports management.
Current Role at National Basketball Association
Natalja Rau is currently the Director of Merchandising Partnerships EME at the National Basketball Association (NBA). She began this role in 2023 and works out of London, England. Her responsibilities likely include overseeing merchandising partnerships strategies and initiatives across the Europe, Middle East, and Africa regions.
Career Progression at National Basketball Association
Natalja Rau has progressively advanced within the National Basketball Association (NBA) since she joined the organization as an intern in 2014. Throughout the years, she has held numerous positions including Senior Coordinator, Global Merchandising EMEA (2016), Specialist, Global Merchandising EMEA (2017), Associate Manager, Merchandising Partnerships EMEA (2018), Manager, Merchandising Partnerships EME (2019-2020), and Senior Manager, Merchandising Partnerships EME (2021-2022). Her consistent career growth at the NBA reflects her expertise and commitment to the field of merchandising partnerships.
Previous Roles in Sports Industry
Before her extensive career at the NBA, Natalja Rau worked as a Marketing & Sponsoring Intern at ALBA BERLIN Basketballteam GmbH from 2013 to 2014 in Berlin, Germany. Additionally, she completed internships at the Chelsea Music Festival in New York City in 2012 and 2013, respectively.
Educational Background
Natalja Rau holds a Master's degree in Sports Management and Marketing from Ca' Foscari University of Venice, which she achieved in 2014. She also has a Bachelor's Degree in International Business from Universidad del Pacífico (PE), obtained in 2013. Furthermore, she earned a Bachelor of Science (BS) in International Business from Maastricht University, where she studied from 2010 to 2013.