Nicole Alexander
About Nicole Alexander
Nicole Alexander is the Director of Product at the National Basketball Association (NBA) with extensive experience in digital product management and marketing.
Company
Nicole Alexander currently works at the National Basketball Association (NBA) as Director of Product. She has held multiple roles within the NBA organization, including Digital Product Manager in Secaucus, NJ from 2006 to 2018. Her experience at the NBA spans various locations and capacities over several years.
Title
Nicole Alexander holds the title of Director of Product at the National Basketball Association (NBA), a position she has held since 2022. In this role, she drives product roadmaps through all cycles from planning to operational launch and manages a diverse set of technical and non-technical partners.
Education and Expertise
Nicole Alexander earned a Master of Science (MS) in Sports Management from Columbia University in the City of New York, where she studied from 2007 to 2009. She also holds a Bachelor’s Degree in Journalism (Public Relations) from The University of Texas at Austin. With 15 years of experience in launching both domestic and international digital products, Nicole possesses a strong educational background and extensive expertise in digital product management.
Previous Roles
Before her current role at the NBA, Nicole Alexander worked at Charles Schwab as Sr. Manager, Digital Product Management from 2018 to 2022 in Austin, Texas. She also served as Digital Marketing Director at the American Cancer Society in New York, NY from 2001 to 2006. Earlier in her career, she worked at Hearst Entertainment in Advertising & Publicity from 1999 to 2001. Her varied career path has taken her through several significant roles in digital product management and marketing.
Professional Experience
Nicole Alexander has a rich professional history marked by significant roles in notable organizations. At Charles Schwab, she managed digital product management from 2018 to 2022. In her current role at the NBA, she undertakes responsibilities that include managing a diverse set of technical and non-technical partners, and driving product roadmaps from conceptualization to launch. Throughout her career, she has been instrumental in launching both domestic and international digital products.