Nicole Breen
About Nicole Breen
Nicole Breen is the Associate Manager of Youth Basketball Development at the NBA, leading initiatives like Her Time To Play and coordinating youth engagement across NBA, WNBA, and G League teams.
Current Role at NBA
Nicole Breen currently serves as the Associate Manager of Youth Basketball Development at the National Basketball Association (NBA) and has held this position since 2020. In this role, she leads the strategy and execution of Jr. NBA's main girls participation program, 'Her Time To Play.' Nicole also facilitates engagement across the NBA, WNBA, and G League, serving as the primary youth basketball contact for Eastern Conference NBA teams and all WNBA teams.
Previous Experience at NBA
Before her current role, Nicole Breen worked in several capacities within the NBA's Youth Basketball Development division. From 2016 to 2020, she was the Coordinator for Youth Basketball Development. Prior to that, she served as the Associate Coordinator for Youth Basketball Development from 2015 to 2016, all in the Greater New York City Area.
Work History in Media Production
Nicole Breen has a rich background in media production. She worked at Msg Networks as a Production Assistant from 2015 to 2016. In addition, she served as a Video Production Intern for the Philadelphia 76ers in 2015. Nicole was also the Editor and Line Producer for 'In Transition: Tony Chennault' in 2014.
Educational Background
Nicole Breen graduated from Villanova University with a Bachelor's Degree in Communication and Media Studies. She pursued her studies there from 2011 to 2015.
Digital Strategy and Community Engagement
Nicole Breen supports Jr. NBA’s digital strategy by developing content for JrNBA.com and managing digital and email campaigns. She also plays a crucial role in coordinating the integration of Jr. NBA goals with other departments within the League, including Social Responsibility and Player Development. Additionally, she manages relationships with community partners like Boys & Girls Clubs of America and the Women's Sports Foundation.