Nicole Womack
About Nicole Womack
Nicole Womack is the Vice President of Team Marketing & Business Operations at the NBA, with extensive experience in the hospitality and sports industries.
Current Role at NBA
Nicole Womack holds the position of Vice President, Team Marketing & Business Operations at the National Basketball Association (NBA). She has been in this role since 2020. Her responsibilities include overseeing marketing and business operations for NBA teams. In her capacity as VP, she leads the NBA's Team Innovation Advisory Council, which comprises strategic senior leaders from NBA teams who offer insights on various league projects.
Previous Roles at NBA
Before her current role, Nicole Womack served as the Associate Vice President for Team Marketing & Business Operations at the NBA from 2017 to 2020 in the Greater New York City Area. Prior to that, she was the Senior Director for the same department from 2015 to 2016. Womack initially joined the NBA as the Director of Team Marketing & Business Operations in 2013, serving for one year in New York, NY.
Work Experience Outside NBA
Prior to her tenure at the NBA, Nicole Womack worked at several prominent companies. She was the Manager of SPG Member Experience at Starwood Hotels & Resorts Worldwide, Inc. from 2011 to 2013 in Stamford, Connecticut. She also served as the Business Excellence Manager at The Doyle Collection from 2008 to 2011 in London, UK. Earlier, she held various management positions at Four Seasons Hotels and Resorts, including roles at Four Seasons Canary Wharf and Four Seasons Washington DC from 2002 to 2008.
Educational Background
Nicole Womack earned a Bachelor of Science degree in Hospitality Business from Cornell University. Her educational journey began at Marin Catholic, where she achieved her high school diploma.
Key Contributions to NBA
During her time at the NBA, Nicole Womack has introduced several significant initiatives. She spearheaded the development of a league-wide flexible ticketing deal and theme nights. Additionally, she developed a league partner preferred ticketing program aimed at enhancing team ticket sales and overall game experience. Womack also acts as a liaison, providing support to two NBA teams in all aspects of their business operations.