Patricia Sierra
About Patricia Sierra
Patricia Sierra is an Associate Manager, Linear Ad Trafficking Associate at the NBA, with extensive experience in media operations and traffic coordination.
Title and Current Roles
Patricia Sierra currently works at the National Basketball Association (NBA) in multiple capacities, including as an Associate Manager, Linear Ad Trafficking Associate, and Senior Coordinator, Global Media Operations. She has been with the NBA since 2017 in Secaucus, New Jersey, and continues to contribute in a variety of roles, managing complex processes and cross-departmental coordination.
Previous Employment Experience
Patricia Sierra brings a wealth of experience from her previous roles. She worked at Fox Sports Net as a Traffic Coordinator from 2008 to 2013 in Fort Lauderdale, FL. Prior to that, she served as Camp Director at Cypress Hills LDC from 2004 to 2008, and as Executive Assistant to the President/CEO at Chelsfield Management Services from 1997 to 2004. Patricia also held the role of Director of Wovens Coordinator at Brunschwig & Fils from 1991 to 1997, laying a foundational career across various industries.
Educational Background
Patricia Sierra's educational achievements include a Paramedic/EMS qualification from Miami Dade College, which she obtained between 2009 and 2011. She also completed an EVOC certification in 2009 and an EMT Certificate from EMTT from 2008 to 2009. Additionally, she holds a degree in Liberal Arts & Sciences from New York City College of Technology, completed in 2008.
Professional Development
Patricia Sierra has furthered her knowledge and skills by completing various NBA University development courses. These include Brand You, Crisis Management, Presentation Skills, and Communication with DISC. These courses have enhanced her ability to manage complex tasks and strategic placements effectively.
Responsibilities at NBA
In her current roles at the NBA, Patricia Sierra manages the affidavit process for both paid and institutional commercials. She acts as a liaison between multiple departments, including Business, Traffic, Marketing, Promotions, and Programming. Patricia is responsible for understanding third-party rich media vendors, creative execution, and ad serving technologies. Additionally, she provides strategic NBA and WNBA institutional placements for over 60 Regional Sports Networks and Local Radio stations.