Patricio Ordoñana
About Patricio Ordoñana
Patricio Ordoñana is the Senior Director of New Business Development LATAM at the NBA, with extensive experience in sports marketing and partnerships.
Current Role at NBA
Patricio Ordoñana serves as the Senior Director of New Business Development for LATAM at the National Basketball Association (NBA). Since 2022, he has been responsible for spearheading new business initiatives in the Latin American market from the Mexico City Metropolitan Area. He focuses on expanding the NBA's presence and partnerships within the region.
Previous Experience at San Diego Loyal Soccer Club
Between 2021 and 2022, Patricio Ordoñana worked at San Diego Loyal Soccer Club as a Partnerships & Marketing Consultant. During his one-year tenure in San Diego, California, he contributed to enhancing the club's marketing strategies and fostering key partnerships within the sports industry.
Professional History at NBA
Patricio Ordoñana has a long-standing relationship with the National Basketball Association. Prior to his current role, he was the Director of Global Partnerships in 2019, a position he held for 7 months in Mexico. He also served as the Senior Manager of Marketing Partnerships from 2013 to 2018 in the Mexico City Area. Throughout these roles, he played a significant role in developing strategic partnerships and managing marketing initiatives.
Educational Background
Patricio Ordoñana holds an MBA in Football Industries from the University of Liverpool (2011-2012) and a Bachelor’s degree in Marketing from Centro de Estudios en Ciencias de la Comunicación, A.C. (2004-2008). Additionally, he has completed various specialized courses, including a Diploma in Design and Visual Communications from Shillington Education (2020), a Digital Marketing program from General Assembly (2018), and courses in Communications and Media from Universidad Iberoamericana, Ciudad de México (2001-2002), and Music from SAE Institute (2002-2003).
Languages and Communication Skills
Patricio Ordoñana is proficient in both English and Spanish, facilitating effective communication in diverse and complex business environments. His bilingual capabilities have been essential in negotiating partnerships and conducting business across different markets.