Patrick Smith
About Patrick Smith
Patrick Smith is the Director of CRM Products & Operations at the NBA, with a background in email marketing and operations from his previous roles at Condé Nast and Cheetah Digital.
Current Role at NBA
Patrick Smith is the Director of CRM Products & Operations at the National Basketball Association (NBA). He has been serving in this role since 2020, based in New York, New York, United States. In this position, Patrick oversees CRM strategies and operations, ensuring the optimization of customer relationship management across NBA's digital platforms.
Previous Experience at Condé Nast
Before joining the NBA, Patrick worked at Condé Nast in various capacities related to email strategy and operations. From 2017 to 2020, he was Associate Director of Email Revenue & Operations, where he focused on maximizing email-driven revenue streams. Prior to that, Patrick held the role of Manager of Email Strategy from 2015 to 2017, where he was responsible for developing and implementing email marketing campaigns.
Email Marketing Roles at Cheetah Digital
Patrick Smith's career includes significant experience at Cheetah Digital, where he worked in several email marketing roles from 2009 to 2015. He started as an Account Manager and was later promoted to Senior Account Manager and Client Relationship Manager. In these roles, Patrick managed client relationships and email marketing strategies, contributing to the company’s digital marketing efforts in the Greater New York City Area.
Educational Background
Patrick Smith completed his undergraduate education at the University at Albany, SUNY, where he earned a B.A. in Economics and Business from 2005 to 2009. Prior to this, he attended Spackenkill High School from 2001 to 2005. His educational background laid the foundation for his expertise in business and digital marketing.