Paula Sira Lachen Del Val
About Paula Sira Lachen Del Val
Paula Sira Lachen Del Val is the Global Partnership Manager for Europe & Middle East at the NBA, with extensive experience in business development, digital marketing, and recruitment across various companies and industries.
Current Role at NBA
Paula Sira Lachen Del Val serves as the Global Partnership Manager for Europe and the Middle East at the National Basketball Association (NBA). She began this role in 2022 and is based in Madrid, Spain. In this capacity, she is responsible for managing and developing strategic partnerships across these regions to advance the NBA's global footprint.
Past Experience at SamyRoad
Prior to her current role, Paula worked at SamyRoad as a Business Development Manager from 2021 to 2022. During her tenure of 1 year in Madrid, she focused on driving new business opportunities and fostering client relationships.
Growth Manager at PS21
Before joining SamyRoad, Paula served as Growth Manager at PS21 from 2020 to 2021. In her 7-month stay in Madrid, she was responsible for identifying and pursuing growth opportunities, helping to scale the business in a competitive market.
Educational Background in Digital Marketing and Business Administration
Paula holds an Executive Program in Digital Marketing (EPDM) from The Valley Business & Tech School, completed in 2016. Additionally, she earned a Master of Business Administration (MBA) from ESIC Business & Marketing School, where she studied Administración y gestión de empresas. Her foundational education includes a degree in Physical Education and Sport Science from Universidad Politécnica de Madrid, completed in 2014.
Versatile Professional Experience
Throughout her career, Paula has worked in various roles, including Digital Marketing Consultant at Spanish World Group, Key Account Manager at AB Tasty, and Digital Recruitment and Sales Manager at The Valley Talent. She has demonstrated adaptability by working with both large multinational corporations and small startups, showcasing her ability to thrive in different business environments.