Pauline Mc Vey
About Pauline Mc Vey
Pauline Mc Vey is a Senior Manager, Research and Insights Analyst at the NBA with over ten years of experience in the sport and advertising industries.
Current Role at NBA
Pauline Mc Vey currently holds the title of Senior Manager, Research and Insights Analyst at the National Basketball Association (NBA). Since 2021, she has been based in New York, United States, providing critical insights and research analysis to help guide the organization's strategic initiatives. Her role revolves around extensive data handling and converting that data into actionable business intelligence.
Previous Roles at NBA
Prior to her current role, Pauline Mc Vey worked at the NBA in several capacities. She served as a Research & Insights Analyst, Global Media Distribution, from 2016 to 2021 in New York, New York. Before that, she held the position of Manager, Global Media Distribution EMEA, for 10 months in London, United Kingdom, in 2016. She also served as a Senior Specialist, Global Media Distribution EMEA, from 2014 to 2015 in London. These roles have enabled her to gain deep insights into global media distribution and the sports industry.
Experience with SportBusiness Group
Pauline Mc Vey has substantial experience working at the SportBusiness Group. She joined as an Analyst, SportBusiness Intelligence, in 2011 and was promoted to Senior Analyst, SportBusiness Intelligence, in 2013. She worked there for nearly three years, focusing on delivering comprehensive market intelligence reports that contributed significantly to the sports industry. This period helped fine-tune her research skills and broaden her industry knowledge.
Early Career in Sport and Market Research
Pauline Mc Vey started her career in various roles that built her expertise in sports and market research. She worked at Ipsos MORI as a Senior Research Executive for a year from 2010. Prior to that, she held research roles at Sportcal and served as a School Travel Plan Co-ordinator at Renfrewshire Council. Additionally, she gained experience as a Community Coach for Celtic Football Club and a Marketing Assistant for Scottish Claymores.
Educational Background
Pauline Mc Vey holds a Master of Science (MSc) in Marketing from the University of Strathclyde, completed in 2005. She also earned a Bachelor of Arts Honours (BA Hons) degree in Sport in the Community from the same institution, graduating in 2004. Her educational foundation in marketing and sports community work has been instrumental in her professional success.