Peter Gaffney
About Peter Gaffney
Peter Gaffney is a Senior Software Engineer at the NBA with a diverse background in digital analytics, eCommerce, and data strategy.
Company
Peter Gaffney is currently employed at the National Basketball Association (NBA) as a Senior Software Engineer. He has been with the NBA since 2023, having previously worked at the organization as a Digital Marketing Solution Architect in 2022 for 8 months. The NBA is recognized globally for its role in professional basketball and employs a diverse range of professionals across various fields.
Title
Peter Gaffney holds the title of Senior Software Engineer at the National Basketball Association (NBA). In this role, he leverages his extensive experience in digital analytics, eCommerce, and data strategy. Prior to this, he served as a Digital Marketing Solution Architect at the same organization.
Education and Expertise
Peter Gaffney earned a Master of Science in Management of Technology from New York University - Polytechnic School of Engineering in 2011. He also holds a Bachelor of Arts in Communications & Speech Rhetoric, with a minor in Business, from the University at Albany, SUNY, completed in 2009. His expertise includes digital analytics, eCommerce, data strategy, CRM, audience development, KPI frameworks, social analytics, and SEO.
Professional Background
Peter Gaffney's professional background is robust, including roles such as Director of Consumer Insights, Analytics and Strategy at David Yurman (2020-2021), Head of Analytics at thelab (2017-2020), and Associate Director of Data & Analytics at Wunderman (2015-2017). He has also worked as an Analytics Manager at The Barbarian Group, contributing to campaigns for Bacardi and Beam Global, and as a Co-Founder of BumpUp.
Client and Project Contributions
Throughout his career, Peter Gaffney has worked with a diverse range of high-profile clients including Tempur Sealy International, DevaCurl, Coca-Cola, Pernod Ricard, United, GSK, USTA, Pepsi, GE, and Samsung. His contributions include supporting Samsung's global analytics and online marketing efforts for North and Latin America and working on Bacardi's Vivimos and Untameable campaign activations.