Rafael Elia
About Rafael Elia
Rafael Elia is the Vice President of Media Distribution for Latin America at the NBA, with extensive experience in strategic planning, business development, and market expansion.
Title
Rafael Elia is the Vice President of Media Distribution for Latin America at the National Basketball Association (NBA). He has held this position since 2019.
Professional Experience at NBA
Since 2019, Rafael Elia serves as Vice President of Media Distribution - Latin America at the NBA, based in New York. Previously, he held the role of Associate Vice President, Media Distribution - Latin America from 2015 to 2018.
Previous Roles in Media and Sports
Before joining the NBA, Rafael Elia has had a distinguished career in media and sports. He worked as Brazil Country Representative at WWE from 2013 to 2015. In the same year, he founded DUDO PRO and led it for 11 months. From 2011 to 2013, he was the Head of Rights Acquisition at Turner. Earlier, he held the position of Senior Director at GEO Eventos (2010-2011) and Managing Director at Seagulls Fly (2006-2010). He also has experience as a Partner and Head of Rights Acquisition at Esporte Interativo from 1999 to 2006.
Education and Expertise
Rafael Elia holds an MBA from Ibmec Business School, completed in 2001. He earned a bachelor's degree from UFRJ - Universidade Federal do Rio de Janeiro, graduating in 1997.
Strategic Relationships and Partnerships
Rafael Elia has developed a strong network of relationships with global professional sports leagues, federations, and confederations. These connections are integral to forming strategic partnerships that drive business goals.
Responsibilities at NBA
In his role at the NBA, Rafael Elia oversees the content distribution strategy and execution for the Latin American and Caribbean markets. His responsibilities span across digital, mobile, and linear media platforms. He is also accountable for revenue generation and managing full P&L responsibilities.
Experience in Business Development
Rafael Elia brings considerable experience in strategic planning, business development, and market expansion. His expertise covers multiple countries and markets, aiding in effective and diverse business operations.