Randye Rand

Randye Rand

Senior Manager, Entertainment & Player Marketing @ NBA

About Randye Rand

Randye Rand is the Senior Manager of Entertainment & Player Marketing at the National Basketball Association, specializing in contract negotiations and event management for NBA player appearances and marketing deals.

Title

Randye Rand holds the position of Senior Manager, Entertainment & Player Marketing at the National Basketball Association (NBA).

Company

Currently, Randye Rand is employed by the National Basketball Association (NBA), where she has been working since 2010.

Education and Expertise

Randye Rand achieved a BBA in Accounting from Emory University, where she studied from 2006 to 2010. Prior to that, she attended Mesquite High School from 2002 to 2006. Her education provided a strong foundation for her career in entertainment and player marketing.

Background

Randye Rand has over a decade of experience in entertainment and player marketing within the NBA. She specializes in negotiating contracts for NBA player appearances and marketing deals. Her role involves coordinating player appearances for the NBA and its sponsorship partners, utilizing her event management skills.

Achievements

Randye Rand focuses on strategies to grow the game of basketball and enhance player brands. She collaborates with various stakeholders, including players, agents, and sponsors, to successfully execute marketing activations.

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