Renata Borges
About Renata Borges
Renata Borges is a Digital Content Producer at the NBA in São Paulo, Brazil, with extensive experience in media and event production.
Title
Renata Borges is a Digital Content Producer currently working at the National Basketball Association (NBA) in São Paulo, Brazil. She has been in this role since 2021.
Professional Background
Renata Borges has a diverse professional background in content production and event management. She has worked for several major organizations, including the NBA as a Production Coordinator from 2019 to 2021, Octagon Brasil as a Producer and Account Manager in 2019, Guia MKT Promocional as an Event Producer in 2018, and Bijari as a Producer and Account Manager in the same year. Her experience also includes a three-year tenure at Grupo TV1 as Event Producer and a one-year stint at Vbrand (Grupo In Press) as Production Coordinator. Renata also worked as a Fixer for CBC during the Rio 2016 Olympic Games.
Media Industry Experience
Renata Borges has extensive experience in the media industry, having worked with some of the largest media companies. She spent three years as a Television Producer at TV Globo (Globo International) in New York, NY, from 2012 to 2015, and three years as a Producer at PlayTV in São Paulo from 2009 to 2012. Additionally, she worked in media and public relations roles at Vagabond Beach, Showroom TwoTwelve, and as a freelancer in New York.
Education and Expertise
Renata Borges holds a Bachelor of Arts (BA) in Communication and Media Studies from Fundação Armando Álvares Penteado, completed from 2007 to 2011. She has furthered her education with specialized certificates in Journalism from NYU (2012-2013), Screenwriting from the New York Film Academy (2012), and Sports Marketing from Northwestern University (2020). Her comprehensive education has provided her with a solid foundation in communication, journalism, and marketing.
Global Brand Collaboration
Renata Borges has collaborated with major global brands such as IBM, Visa, Unilever, Nestlé, PepsiCo, Philips, Santander, Bradesco, Luxottica, Tegra, Raízen, and Nissan. Her role often involves managing the entire production process from briefing to final delivery, which includes executive production, logistics, activations, branded content, films, and documentaries.