Renzo Robles
About Renzo Robles
Renzo Robles is the Senior Manager of Global Marketing Partnerships at the NBA, with extensive experience in managing marketing partnerships and brand activation in the sports and consumer goods industries.
Current Title
Renzo Robles is currently positioned as Senior Manager for Global Marketing Partnerships at the National Basketball Association (NBA). He has been in this role since 2017, where he operates out of Hong Kong.
Previous Roles at adidas
Before joining the NBA, Renzo Robles has held several significant roles at adidas. He was the Senior Manager for Brand Activation in 2015 for two months and the Category Manager for Southeast Asia Pacific from 2014 to 2015 in Singapore. From 2013 to 2014, he served as the Assistant Trade Marketing Manager in the Philippines.
Earlier Career Positions
Renzo Robles has held various positions early in his career, contributing to his extensive experience in brand and marketing management. He worked at Del Monte Foods, Inc. as the Associate Customer Development Manager from 2012 to 2013 in the Philippines and as the Brand Manager for Frito Lay at Benby Enterprises, Inc. from 2011 to 2012. Prior to these roles, he was the Operations Manager at H2O Republic Inc. from 2010 to 2011.
Educational Background
Renzo Robles completed a Bachelor of Science degree majoring in Educational Psychology at De La Salle University. He studied there from 2006 to 2009, earning his degree in three years.
Marketing Expertise
Renzo Robles has built an extensive career in managing marketing partnerships and driving commercial value growth. He has experience in planning and executing integrated marketing programs encompassing IP rights, digital media, branded content, events, and hospitality. He is specifically noted for his work with major brands in the sports and FMCG industries, including leading the market for adidas basketball in South East Asia.