Ricky T.
About Ricky T.
Ricky T. is the Vice President of Global Partnerships at the NBA and a guest lecturer at the Fudan MBA Program, with over 15 years of experience in the sports and retail industry.
Company
Ricky T. is currently serving as Vice President - Global Partnerships at the National Basketball Association (NBA). He has been with the NBA organization since 2012, holding various leadership roles within the global partnerships, merchandising, and retail development sectors. His experience includes tenure at JACK WOLFSKIN GmbH & Co. KGaA and Adidas, among others, prior to his current position.
Title
Ricky T. holds the title of Vice President - Global Partnerships at the National Basketball Association (NBA). He has been in this role since 2019 and operates out of Shanghai.
Education and Expertise
Ricky T. earned his EMBA from Fudan University, where he studied 工商管理 from 2018 to 2020. He also holds a Bachelor's degree from Fudan University’s School of Journalism, obtained between 2002 and 2006. His expertise spans over 15 years in the sports and retail industry, with a focus on licensing, merchandising, sports marketing, brand marketing, sponsorship, gaming/esports, and brand/retail management.
Professional Background
Ricky T. has held prominent positions in various companies over his career. At the NBA, he started as Director - Merchandising and Retail Development in 2012 and progressively advanced to Senior Director and then Associate Vice President - Global Partnerships before his current role. Before joining the NBA, he worked as Head of Merchandising at JACK WOLFSKIN GmbH & Co. KGaA and as a Product Manager focusing on basketball and NBA at Adidas.
Guest Lecturer at Fudan University
Since May 2021, Ricky T. has been serving as a guest lecturer for the Marketing Management course at the Fudan MBA Program in Shanghai. This role allows him to share his extensive knowledge and experience in sports marketing and brand/retail management with MBA students.