Rita O'neill Giordano
About Rita O'neill Giordano
Rita O'neill Giordano is the Associate Vice President of Global Partnerships at the National Basketball Association, with extensive experience in marketing and partnerships across major sports and entertainment organizations.
Professional Experience at National Basketball Association
Rita O'neill Giordano currently holds the role of Global Partnerships, Associate Vice President at the National Basketball Association (NBA) since 2019. Additionally, she serves as the USA Basketball Lead, Associate Vice President, a position she has held since 2014 in the Greater New York City Area. She has been part of the NBA organization since 2010, where she initially served as Director, Team Marketing and Business Operations until 2014. Her expertise includes developing integrated marketing programs involving various basketball leagues like the NBA, WNBA, G League, NBA 2K League, and USA Basketball.
Previous Roles and Experience
Prior to her current roles at the NBA, Rita O'neill Giordano served as the Director Of Marketing at Major League Baseball from 2013 to 2014. She also worked at MSG Entertainment as a Director of Marketing from 2008 to 2010. Before that, she contributed her skills to Madison Square Garden as Manager of Audience Insights & Planning from 2004 to 2008. Her varied experience in the sports and entertainment industries has equipped her with a robust background in marketing and audience insights.
Education and Academic Background
Rita O'neill Giordano has a strong academic foundation in business and marketing. She earned her MBA in Marketing from Fordham Gabelli School of Business between 2006 and 2008. Additionally, she holds a Bachelor of Science (BS) in Business from Fordham University, where she studied from 2000 to 2004. These credentials have significantly contributed to her extensive career in marketing and partnerships.
Role at Major League Baseball
During her tenure at Major League Baseball as the Director Of Marketing from 2013 to 2014, Rita O'neill Giordano was responsible for overseeing various marketing initiatives. Though her time there was relatively brief, she managed to make significant contributions to the organization's marketing strategies, laying the groundwork for her subsequent success in the NBA.
Experience at Madison Square Garden
Rita O'neill Giordano has held significant positions at Madison Square Garden, including Manager, Audience Insights & Planning from 2004 to 2008. She later transitioned to MSG Entertainment, serving as Director of Marketing from 2008 to 2010. Her work involved audience insights and detailed planning, which have been crucial skills throughout her career.