Ross Garner
About Ross Garner
Ross Garner is the Manager of Direct to Consumer Strategy & Growth at the NBA, with a diverse background in digital media and performance management across multiple countries.
Current Role at NBA
Ross Garner currently holds the title of Manager, Direct to Consumer Strategy & Growth at the National Basketball Association (NBA). In this role since 2022, he has been based in Singapore. He develops and executes the go-to-market strategy for the NBA's League Pass subscription service in Asia. Additionally, he is responsible for the strategy and execution of a membership program across Asia as part of the Asia Media Sales Team.
Previous Experience at MediaCom
From 2021 to 2022, Ross Garner worked at MediaCom as a Digital Media Manager. During his one-year tenure in Singapore, he handled various responsibilities related to digital media management.
Background at PHD
Between 2018 and 2021, Ross Garner served as a Digital Performance Manager at PHD in Singapore. Over his three years at the company, he managed digital partnerships and sales strategies for direct-to-consumer channels.
Educational Background
Ross Garner has a diverse educational background. He completed his LLB (Hons) in Law at the University of Leeds from 2010 to 2013. Additionally, he studied Korean Language and Literature at Chonnam National University in 2014, corporate finance at The Chartered Institute for Securities & Investment (CISI) in 2017, and digital marketing at General Assembly from 2017 to 2018. He also attended Merchiston Castle School from 2002 to 2009, where he achieved his GCSEs and A Levels.
Work Experience in Singapore
Ross has worked extensively in Singapore across various roles. He served as a Management Consultant (Digital) at www.rossgarner.com from 2017 to 2022, a DTC Category Analyst at Electrolux from 2016 to 2018, and a DTC Ecommerce Business Analyst at HP from 2015 to 2016. These positions have allowed him to build a robust background in direct-to-consumer strategy and digital performance management.
Global Work and Language Skills
Ross has lived and worked in four different countries: the UK, South Korea, Singapore, and Hong Kong. He possesses intermediate Mandarin language skills and is capable of writing in traditional characters, which adds to his proficiency in managing international roles.