Sarah Oliphant Crennan
About Sarah Oliphant Crennan
Sarah Oliphant Crennan is the Vice President and Head of Content, DTC at the NBA. She has a diverse background in content development and strategic partnerships, having previously held leadership roles at Yahoo Sports and AOL.
Current Role at NBA
Sarah Oliphant Crennan serves as the Vice President and Head of Content, DTC at the National Basketball Association (NBA). She has been in this role since 2022. In this capacity, she oversees the content strategy for the NBA's Direct-To-Consumer (DTC) initiatives, focusing on developing and delivering engaging content to the league's dedicated fanbase.
Previous Role at Yahoo Sports
Before joining the NBA, Sarah Oliphant Crennan served as VP & Head of Content at Yahoo Sports from 2018 to 2022. During her tenure, she was responsible for leading the content team and driving the overall editorial strategy. Prior to this, she held the position of Sr. Director, Sports Programming at Yahoo Sports from 2017 to 2018, where she managed sports programming and developed strategic content initiatives.
Experience at AOL
Sarah Oliphant Crennan also has significant experience working at AOL. From 2014 to 2017, she held various positions including Senior Director of Strategic Partnerships & Business Development and Director of Strategic Partnerships & Content Development. In her roles, she focused on building strategic partnerships and developing content strategies. She was also the Marketing & Communications Director at AOL from 2014 to 2015.
Early Career
In her early career, Sarah Oliphant Crennan worked at the Academy of Radiology Research as a Government Relations Associate from 2007 to 2010. Additionally, she spent ten years from 2007 to 2017 as a Freelance Lacrosse Analyst and Sideline Reporter, where she provided in-depth analysis and on-field reporting for lacrosse games.
Education at Georgetown University
Sarah Oliphant Crennan graduated from Georgetown University with a Bachelor of Arts in Government. She attended the university from 2001 to 2005. Her academic background in government has provided her with a solid foundation for her varied professional roles in content strategy, partnerships, and communication.