Scotty Frantz
About Scotty Frantz
Scotty Frantz is the Associate Manager of Merchandising Partnerships at the NBA, with a diverse background in sports licensing and partnerships.
Current Title and Responsibilities
Scotty Frantz is currently employed as an Associate Manager in Merchandising Partnerships at the National Basketball Association (NBA). In this role, he focuses on trading cards, memorabilia, and hardgoods. His responsibilities are centered around managing and developing key merchandising partnerships, leveraging industry knowledge to drive business objectives. Scotty's role requires a detailed understanding of the sports merchandise market and strategic partner management.
Professional Experience at NFL Players Association
Before joining the NBA, Scotty Frantz worked at the NFL Players Association. He began as a Licensing Coordinator from 2020 to 2022 and was later promoted to Licensing Manager, a role he held from 2022 to 2024. During his time there, Scotty developed substantial expertise in licensing and partnership management within the sports industry. His experience at the NFL Players Association involved coordinating licensing activities and managing relationships with licensees and other stakeholders.
Early Career and Internships
Scotty Frantz built his early career through various internship roles. He interned at SponsorUnited as a Partnerships Intern in 2020, and at D.C. United as a Corporate Partnerships Intern from 2019 to 2020. Additionally, he worked at JLL as a Brokerage Intern in 2019, at MELT Sports/Culinary/Entertainment as a Sports Marketing Intern in 2018, and at SnapCap by LendingTree as an Analytics/Marketing Intern in 2017. These diverse internships provided Scotty with broad industry exposure and foundational skills in sports marketing, corporate partnerships, and business analytics.
Educational Background
Scotty Frantz studied at The George Washington University School of Business, where he completed his Master of Science (MS) in Sport Management from 2019 to 2021. Prior to that, he earned a Bachelor of Science (BS) in Finance, Marketing, and Spanish at the College of Charleston, where he studied from 2015 to 2019. Scotty also attended Marist School from 2009 to 2015, completing his high school education. His comprehensive educational background has equipped Scotty with a strong foundation in business and sports management.
Student-Athlete Experience
Scotty Frantz has a background as a student-athlete, having been involved in athletics during his time at the College of Charleston from 2015 to 2019. This experience as a student-athlete has contributed to his dynamic and motivated approach in the sports industry. The discipline and teamwork skills garnered through athletics have played a crucial role in shaping his professional attitude and capabilities in managing partnerships and handling diverse business challenges.