Sergio Friede Bobadilla
About Sergio Friede Bobadilla
Sergio Friede Bobadilla is the Head of Marketing & Growth for Europe and the Middle East at the NBA, with extensive experience in digital content and sports marketing.
Current Role at National Basketball Association (NBA)
Sergio Friede Bobadilla currently serves as the Head of Marketing & Growth - Europe and Middle East at the National Basketball Association (NBA). Based in Madrid, he has held this position since 2021. His role involves driving marketing strategies and growth initiatives in these regions, leveraging his extensive experience in sports marketing and digital content.
Previous Experience at NBA
Before his current role, Sergio Friede Bobadilla was the Senior Manager, CRM & Customer Activation EME at the NBA from 2018 in Madrid. His responsibilities encompassed customer relationship management and activating customer engagement strategies across Europe, the Middle East, and Africa. Prior to that, he worked as a Digital Content Manager from 2016 to 2018, where he handled digital content strategy and implementation.
LaLiga Digital Content Coordinator
Sergio Friede Bobadilla worked as a Digital Content Coordinator for LaLiga between 2015 and 2016. During his tenure, he focused on coordinating and enhancing digital content to promote the league and engage fans. His work included managing social media channels and creating content strategies aimed at boosting LaLiga's digital presence.
Roles at Manchester City Football Club
Sergio Friede Bobadilla's tenure at Manchester City Football Club included roles as a Regional Team Leader and Spanish Media Executive. As a Regional Team Leader from 2014 to 2015, he was responsible for regional media strategies and team coordination in Manchester. Earlier, from 2013 to 2014, he served as Spanish Media Executive, managing Spanish-language media content and engagement.
Educational Background
Sergio Friede Bobadilla studied at several prestigious institutions. He completed the Programa Executive de Inmersión en Gestión Deportiva at Centro de Estudios Garrigues from 2015 to 2016. He holds a Licenciatura en periodismo from Universidad Rey Juan Carlos, achieved over six years from 2006 to 2012. Additionally, he attended IE Business School for the Private Equity Executive Program.