Sergio Perrella Filho
About Sergio Perrella Filho
Sergio Perrella Filho is the Latam Associate Vice President of Global Merchandising at the NBA, with over 20 years of experience in the sports industry.
Title
Sergio Perrella Filho is currently the Latam Associate Vice President of Global Merchandising at the National Basketball Association (NBA).
Company
Sergio Perrella Filho has been with the National Basketball Association (NBA) since 2013, focusing on retail strategies for the Latin American market. He has over 20 years of experience in the sports industry, with notable expertise in licensing and retail development.
Previous Positions
Before joining the NBA, Sergio Perrella Filho held several key positions. He worked at Skullcandy Inc. as the Business Development Director for LATAM from 2011 to 2013. At Nike, he was a Strategic Category Manager for Running between 2009 and 2011. Prior to that, he was with Oakley as the Brand Manager Latam for Footwear from 2005 to 2009 and at Penalty as a Product Manager from 2000 to 2005.
Education and Expertise
Sergio Perrella Filho has an extensive educational background. He completed a post-graduate course in Leadership Excellence at Disney Institute in 2015. He received his MBA in Marketing from Ibmec Business School in 2006. He also holds a certificate in Marketing Esportivo from Fundação Getulio Vargas, obtained in 2004, and a degree in Business Administration from Universidade Presbiteriana Mackenzie in 1999.
Background
With over 20 years of industry experience, Sergio Perrella Filho has built a solid career in international business development, marketing, and brand management within the sports industry. His role at the NBA involves developing retail strategies specifically for the Latin American market, leveraging his deep understanding of licensing and retail dynamics.