Shaan Ali
About Shaan Ali
Shaan Ali is the Direct to Consumer Growth Senior Manager at the National Basketball Association, with a background in consumer insights, analytics, and strategic account management.
Title: Direct to Consumer Growth Senior Manager
Shaan Ali currently holds the title of Direct to Consumer Growth Senior Manager at the National Basketball Association (NBA). In this role, they lead consumer growth initiatives, strategizing on ways to enhance direct-to-consumer interactions and leveraging insights to drive business results. Ali's expertise in statistical data analysis and databases plays a crucial role in shaping these strategies.
Professional Experience at NBA
Since 2021, Shaan Ali has been working at the National Basketball Association (NBA) in the New York City Metropolitan Area. As the Direct to Consumer Growth Senior Manager, they manage critical consumer-oriented growth projects. This involves analyzing consumer data to inform strategic decisions that drive growth and engagement in the NBA's direct-to-consumer channels.
Experience in Consumer Insights and Analytics at PVH Corp.
From 2018 to 2021, Shaan Ali worked at PVH Corp. as a Consumer Insights and Analytics Senior Analyst (CMO) in the Greater New York City Area. Over three years, they focused on leveraging data to provide actionable insights, supporting marketing strategies and initiatives designed to enhance the consumer experience and drive business growth.
Background in Analytics and Strategy at KPMG US
Shaan Ali served as a Deal Advisory and Strategy Analytics Specialist at KPMG US from 2017 to 2018 for 11 months. In this role, they contributed to various projects involving deal advisory and strategy analytics, providing comprehensive analytical support to inform strategic decisions.
Educational Background in Business Economics and Statistics
Shaan Ali graduated from Pace University with a Bachelor of Science degree in Business Economics/Statistics, completing their studies from 2012 to 2016. This educational background provided them with a strong foundation in statistical data analysis, essential for their roles in consumer growth and analytics.