Shanna Alpert
About Shanna Alpert
Shanna Alpert is the Director of Licensing & Retail Development at the National Basketball Association (NBA) in Toronto, Ontario, Canada.
Title
Shanna Alpert holds the position of Director of Licensing & Retail Development at the National Basketball Association (NBA). She has been in this role since 2020.
Current Role at the National Basketball Association (NBA)
Since 2020, Shanna Alpert has been serving as the Director of Licensing & Retail Development at the NBA. In this capacity, she is based in Toronto, Ontario, Canada. Her responsibilities likely involve overseeing the development and implementation of licensing and retail strategies to enhance the NBA brand.
Career at the National Basketball Association (NBA)
Shanna Alpert's career at the NBA spans various roles within the Licensing & Retail Development and Marketing departments. She began as a Coordinator, Marketing & Licensing in 2007, progressing through positions such as Account Executive, Manager, and Senior Manager, before her current directorship. Her tenure at the NBA has seen her accrue significant experience in strategic licensing initiatives and retail development.
Previous Experience
Before joining the NBA, Shanna Alpert worked at MLSE (Maple Leaf Sports & Entertainment Partnership). In her role as Coordinator, Events, from 2006 to 2007, she gained valuable experience in event coordination for one year. This role likely provided a foundational understanding of sports and entertainment marketing.
Educational Background
Shanna Alpert completed her Bachelor of Arts in Sociology at Western University. She also attended Seneca College, undertaking the Marketing Management Program. Additional educational pursuits include studies at Beating the Inbox and Learning Tree International.