Sharon De Lima Quinn
About Sharon De Lima Quinn
Sharon De Lima Quinn is a Director at the NBA with expertise in brand marketing and a deep understanding of US Hispanic consumer behavior.
Current Roles at NBA
Sharon De Lima Quinn is currently serving as the Director at the National Basketball Association (NBA) in the Greater New York City Area. She has been in this role since 2015. Prior to this, she held the position of Associate Director at the NBA starting in 2012.
Educational Background
Sharon completed her Bachelor of Arts degree in Communications at Florida International University. Additionally, she earned a Professional Certificate in Hispanic Marketing from Florida State University. Her educational background supports her expertise in communications and specialized marketing.
Multilingual Expertise
Sharon is fluent in Portuguese, English, and Spanish. This multilingual ability enhances her capacity to engage with diverse audiences, facilitating better communication and more effective marketing strategies.
Understanding of US Hispanic Consumer Behavior
Sharon has a deep understanding of US Hispanic consumer behavior. She has detailed insights into cultural and sub-cultural preferences as well as purchasing patterns. This knowledge is critical for developing targeted marketing strategies.
Experience in Marketing and Event Planning
Sharon possesses comprehensive expertise in brand marketing, brand positioning, media relations, event planning, client-agency relationships, and product launches. She has created successful marketing communications programs both domestically and internationally. Sharon has also been involved in high-profile NBA events such as the NBA Finals, NBA All-Star Weekend, and NBA Pre-Season games in Latin America.