Sheila Rasu
About Sheila Rasu
Sheila Rasu is the Vice President of Marketing & Communications at the National Basketball Association (NBA) in Asia, with extensive experience in marketing and social responsibility initiatives.
Title
Sheila Rasu serves as the Vice President of Marketing & Communications at the National Basketball Association (NBA) in Asia. Her tenure in this role commenced in 2017.
Company
Sheila is associated with the National Basketball Association (NBA), where she has held various leadership positions. Her current role as Vice President of Marketing & Communications involves overseeing marketing strategies and communications across Asia.
Previous Roles at NBA
Sheila Rasu has had a progressive career within the NBA. Prior to her current role, she was the Associate Vice President of Marketing Communications, Marketing, and Social Responsibility from 2014 to 2016. She also served as the Senior Director of Marketing Communications from 2013 to 2014 and as Director of Marketing Communications from 2011 to 2013.
Work Experience at Fleishman-Hillard
From 2010 to 2011, Sheila Rasu worked at Fleishman-Hillard as the Senior Vice President in Singapore. In this role, she was responsible for managing client relations and strategic communications for the firm.
Education and Expertise
Sheila Rasu holds a Master of Arts in Economics and a Bachelor of Arts in Journalism from the University of Southern California. Her educational background in both economics and journalism has equipped her with a unique skill set that she applies in her marketing and communications roles.
Social Responsibility Initiatives
In her current role at the NBA, Sheila oversees social responsibility initiatives in Asia. She integrates community engagement with marketing strategies, enhancing the brand's presence and impact in the region.