Shelby Hall
About Shelby Hall
Shelby Hall is the Director of Marketing and Digital Strategy Growth for the NBA App and Web at the National Basketball Association (NBA) in New York, United States.
Current Role at the NBA
Shelby Hall currently works as the Director of Marketing and Digital Strategy Growth for the NBA App + Web. Since 2021, Hall has been driving strategic initiatives for the NBA’s digital platforms, focusing on enhancing user engagement and expanding the app's reach. Based in New York, United States, Hall utilizes her expertise in KPI development and digital strategy to grow the NBA's digital presence effectively.
Previous Experience at adidas
From 2019 to 2021, Shelby Hall served as the Senior Manager for Global Basketball & US Sports Strategy at adidas in Portland, Oregon. In this role, Hall was responsible for leveraging consumer insights to drive strategic business planning. She played a pivotal role in influencing executive decisions with data-driven strategies, further enhancing adidas' market position in the competitive sports apparel sector.
Role at Under Armour
Shelby Hall's tenure at Under Armour spanned from 2014 to 2019, during which she worked as the Manager of Global Corporate Strategy & Consumer Insights. Based in Baltimore, Maryland, Hall focused on uncovering and evaluating key business drivers. She significantly contributed to strategic adaptability within the organization, helping Under Armour grow and navigate the global sporting goods market.
Early Career at JPMorgan Chase
Between 2007 and 2012, Shelby Hall was the Marketing Manager for Digital Acquisition Strategy at JPMorgan Chase in Wilmington, DE. In this capacity, she honed her skills in digital marketing strategies and played a key role in acquiring new customers through innovative digital campaigns. Her work laid a strong foundation for her subsequent roles in the sports industry.
Education and Academic Background
Shelby Hall holds a Master's degree in Business Administration with a focus on Marketing Strategy and Entrepreneurship from Duke University - The Fuqua School of Business, and a Bachelor's degree in Business Administration with a concentration in Marketing from Howard University. Her academic achievements in business administration have underpinned her successful career in marketing and strategic business planning across various sectors. Though the dates provided are inconsistent, this information reflects Hall's educational foundation.