Sheldon Louis
About Sheldon Louis
Sheldon Louis is the Senior Manager of Commercial Management and Integrated Partnerships at the NBA, with a background in sports management and partnerships at Twitter and Nielsen. He holds an MBA from Florida Agricultural and Mechanical University and has a passion for travel content creation.
Current Position at NBA
Sheldon Louis is the Senior Manager, Commercial Management and Integrated Partnerships at the National Basketball Association (NBA). He has been serving in this role since 2023, based in New York, New York. His responsibilities include overseeing commercial management and forging integrated partnerships, reflecting his deep affinity for sports and his extensive experience in the sports management sector.
Previous Roles at Twitter
Before his current role at the NBA, Sheldon Louis worked at Twitter in various capacities. From 2022 to 2023, he was a Partner Manager for Sports in the New York City Metropolitan Area, where he managed relationships within the sports sector. Between 2020 and 2022, he also served as the Blackbirds Social Chair, showcasing his leadership and community-building skills. Additionally, he held the position of Client Account Manager from 2019 to 2021.
Experience at Nielsen Sports
Sheldon Louis gained significant experience at Nielsen, particularly in the sports division. In 2019, he briefly held the position of Senior Account Manager at Nielsen Sports. Prior to that, he served as an Account Manager for a year from 2018 to 2019. He also worked in Client Solutions (NBC Digital) from 2017 to 2018. These roles were based in the Greater New York City Area, enhancing his expertise in client management and sports analytics.
Education and Qualifications
Sheldon Louis holds a Master of Business Administration (MBA) with a focus on Management and Marketing from Florida Agricultural and Mechanical University. Additionally, he studied Spanish Language and Literature at Pontificia Universidad Católica Madre y Maestra. His educational background has equipped him with a diverse skill set that includes leadership, creativity, and cultural proficiency.