Siddharth Chury
About Siddharth Chury
Siddharth Chury is the Associate Vice President of Global Partnerships at NBA India, overseeing consumer products, licensing, and merchandising.
Title
Siddharth Chury currently holds the position of Associate Vice President, Global Partnerships at NBA India.
Current Role at NBA
Siddharth Chury oversees the entire consumer products portfolio for NBA India through licensing and merchandising. He is responsible for managing strategic partnerships, business development, sponsorship sales, and partner activations. Additionally, he handles brand licensing, product merchandising, retail and e-commerce operations, PNL management, and marketing strategy for NBA India.
Previous Roles at NBA
Before his current role, Siddharth Chury worked as Senior Director, Global Merchandising and Licensing for NBA India from 2015 to 2016. In this position, he focused on brand licensing and product merchandising, contributing significantly to the growth of NBA India's merchandising initiatives.
Experience at Wolverine Worldwide
From 2012 to 2014, Siddharth Chury worked at Wolverine Worldwide as the Head of Merrell, Tata International Wolverine Brands Ltd., and Wolverine World Wide Inc. In this role, he was responsible for various brand operations and business development initiatives in Rockford, Michigan, United States.
Career at Adidas
Siddharth Chury has extensive experience at Adidas, holding multiple positions from 2003 to 2012. He served as Manager - Category Marketing (Team Lead: Performance Sports), Assistant Manager - Category Marketing (Outdoor, Basketball, Cricket), Assistant Manager - Project Management and Development, and Executive - Production and Product Development (Footwear) in Germany. His roles spanned category marketing, project management, and product development.
Education in Management and Engineering
Siddharth Chury completed his Management and Operations Management studies at FDDI Business School, under the Ministry of Commerce and Industry, Government of India, from 2001 to 2003. He also holds a Bachelor of Engineering degree in Electronics from Thadomal Shahani Engineering College, completed from 1996 to 2001. Prior to these, he studied at D. G. Ruparel College and Bombay Scottish School.