Sojeong Diana Lee
About Sojeong Diana Lee
Sojeong Diana Lee is the Director of Monetization, Direct to Consumer at the National Basketball Association (NBA). She has a diverse background in strategy, operations, and consulting, with experience at GLG, HelloFresh, JSL Wedding Co, Deloitte, and The Coca-Cola Company.
Current Role at NBA
Sojeong Diana Lee currently holds the position of Director of Monetization, Direct to Consumer at the National Basketball Association (NBA). She began this role in 2020. She focuses on leveraging direct-to-consumer strategies to drive revenue growth for the NBA. Her work involves devising plans and initiatives to maximize the financial returns from the league’s consumer-focused products and services.
Previous Experience at GLG
Sojeong Diana Lee served as Strategy Senior Manager at GLG from 2019 to 2020. During her tenure in the Greater New York City Area, she was responsible for formulating strategic plans to enhance business operations. She contributed to various projects aimed at optimizing organizational efficiency and growth.
Role at HelloFresh
From 2017 to 2019, Sojeong Diana Lee worked as Strategy & Operations Manager at HelloFresh in the Greater New York City Area. In this role, she was tasked with overseeing the strategic operations of the organization. Her responsibilities included streamlining processes and improving operational workflows to boost productivity and service quality.
Founder of JSL Wedding Co
Sojeong Diana Lee founded JSL Wedding Co and led the company from 2014 to 2016 in the Greater Atlanta Area. As the founder, she managed all aspects of the business, from initial concept to daily operations. She played a critical role in establishing the company’s market presence and service offerings.
Consulting at Deloitte
Sojeong Diana Lee spent five years at Deloitte as a Senior Consultant from 2012 to 2017 in Atlanta, GA. Her role involved providing consulting services to a range of clients, helping them improve their business processes and strategic initiatives. She gained extensive experience in business consulting and project management during her tenure.
Engineering Internship at Coca-Cola
Early in her career, Sojeong Diana Lee was an Engineering Intern at The Coca-Cola Company from 2009 to 2010 in Greater Atlanta Area. She assisted in various engineering projects, gaining practical experience in the industry.
Education at Georgia Institute of Technology
Sojeong Diana Lee achieved a Bachelor’s degree in Industrial Systems and Engineering from Georgia Institute of Technology, studying from 2007 to 2011. Her education provided her with a strong foundation in industrial engineering principles and practices.
Studies at Tsinghua University
During her undergraduate years, Sojeong Diana Lee also studied Industrial Engineering at Tsinghua University from 2007 to 2011. This international academic experience enriched her understanding of global industrial engineering standards and practices.