Stacie Cohen
About Stacie Cohen
Stacie Cohen is the Senior Director of Branded Attractions at the NBA, with extensive experience in event and attraction management.
Title
Stacie Cohen holds the position of Senior Director, Branded Attractions at the National Basketball Association (NBA), a role she has been in since 2021.
Previous Roles at NBA
Before becoming the Senior Director, Branded Attractions, Stacie Cohen served as Director, Branded Attractions at the National Basketball Association (NBA) from 2017 to 2021. In this role, she primarily worked in New York, New York, focusing on enhancing the NBA’s branded attractions globally.
Experience at Mattel, Inc.
Stacie Cohen has significant experience working at Mattel, Inc. She initially joined as Supervisor, Events & Attractions from 2012 to 2015, and was later promoted to Manager, Events & Attractions from 2015 to 2017. During her tenure, she managed the Day Out With Thomas program, which involved overseeing children’s museum exhibits, live stage shows, theme parks, and resort activations.
Role at HIT Entertainment
Prior to her time at Mattel, Stacie Cohen worked as a Live Events Coordinator at HIT Entertainment from 2008 to 2012. This role involved coordinating and managing live events, which reinforced her expertise in event management.
Educational Background
Stacie Cohen studied at San Diego State University, where she achieved a Bachelor's degree. Her studies encompassed Communication (Advertising), Theatre (Event & Arts Management, Costume Design), and Spanish. She attended the university from 2002 to 2006.
Global Initiatives at NBA
In her capacity at the NBA, Stacie Cohen advised the organization’s 15 regional offices on the development of their branded attractions businesses, with a particular focus on China, Europe, and Latin America. She has played a pivotal role in activating over 20 different NBA experiences around the world.