Stefanie Fertitta
About Stefanie Fertitta
Stefanie Fertitta is the Fan Lifecycle Lead at the NBA, specializing in personalized retention strategies and digital marketing experiences for basketball fans.
Professional Title and Role
Stefanie Fertitta currently holds the position of Fan Lifecycle Lead at the National Basketball Association (NBA). In this role, she focuses on personalized retention strategies using data analytics to enhance fan engagement and customer loyalty. Her responsibilities also include creating digital marketing experiences for basketball fans across more than 50 global markets.
Career at National Basketball Association
Since 2017, Stefanie Fertitta has been working at the NBA in the Greater New York City Area. As the Fan Lifecycle Lead, she is responsible for optimizing user experiences in alignment with market demands and industry trends. Her work focuses on achieving key product goals such as revenue growth, customer engagement, and new customer acquisition.
Previous Experience at American Express
From 2014 to 2016, Stefanie Fertitta worked as a Senior Specialist in Marketing Services at American Express in New York, New York. During her tenure, she leveraged her expertise in marketing to contribute to various initiatives that drove engagement and success for the company's marketing services.
Role at Affinity Solutions
Between 2010 and 2013, Stefanie Fertitta served as a Product Manager at Affinity Solutions in the Greater New York City Area. In this role, she excelled in managing projects and products within an Agile environment, contributing to the development of strategies and solutions that met market needs.
Educational Background
Stefanie Fertitta pursued her higher education at Loyola University Maryland, where she earned a Bachelor's degree in Political Science from 2005 to 2009. She further enhanced her academic credentials by attending The American University of Paris, studying International Law, International Politics, and International Management through the Study Abroad Program in 2007.