Stephanie Alston
About Stephanie Alston
Stephanie Alston is the Security/Medical Communications Lead at the NBA and the founder of Black Girl Group, with over 10 years of experience in SEO, media relations, and public relations.
Title and Current Roles
Stephanie Alston holds the position of Security/Medical Communications Lead at the National Basketball Association (NBA) since 2021. She is also self-employed as a publicist, ghostwriter, and SEO enthusiast, a role she has undertaken since 2016. Additionally, Stephanie is the founder of Black Girl Group, an online freelance marketplace established in 2016 to connect African American women freelance creatives with companies seeking to engage African American audiences. Her diverse roles reflect a dynamic career in communications and public relations.
Professional Background
Stephanie Alston has an extensive background in public relations, marketing, and communications. She served as Public Relations Manager at Sequoia Technologies IMS in 2016 and as SEO Marketing Manager at Consultwebs.com from 2015 to 2016. As a Senior Research Associate at Duke University School of Medicine, from 2013 to 2015, she contributed to medical research communications. Her earlier roles include Marketing Coordinator at North Carolina Central University, Social Media Analyst at SocialExtract, and various internships that honed her skills in public relations and marketing.
Education and Expertise
Stephanie Alston earned her Bachelor's Degree in Public Relations, Advertising, and Applied Communication from North Carolina Agricultural and Technical State University, where she studied from 2007 to 2011. With over 10 years of experience in SEO, search engine marketing, media relations, and outreach, Stephanie specializes in content marketing and public relations. Her expertise includes creating a brand for both companies and customers through strategic communication.
Achievements with Black Girl Group
Stephanie Alston founded Black Girl Group in 2016, an innovative online freelance marketplace. The platform connects African American women freelance creatives with companies eager to engage African American audiences. This initiative highlights Stephanie's commitment to diversity and inclusion within the creative industry, providing crucial opportunities for African American women to showcase their talents and skills.
Roles and Contributions at the NBA
In her role at the NBA, Stephanie Alston moderates all live health brief sessions for the Medical Affairs team. She also manages the content calendar for the team, ensuring timely and relevant communications. Her contributions are integral to the effective dissemination of medical and security information within the organization, reflecting her expertise and dedication to communication excellence.