Tammy Henault
About Tammy Henault
Tammy Henault is the Chief Marketing Officer at the National Basketball Association (NBA) and a Board Member at the Ad Council. She has held various senior marketing roles at Paramount, CBS Interactive, and The New York Times, and has been recognized with numerous industry honors.
Title
Tammy Henault holds the position of Chief Marketing Officer at the National Basketball Association (NBA). She has been serving in this role since 2022.
Professional Experience at Ad Council
Tammy Henault is an active Board Member at the Ad Council since 2023. She is contributing her extensive marketing expertise to the nonprofit organization based in New York, United States.
Professional Experience at Paramount
Tammy Henault served as the Senior Vice President of Consumer Marketing for Streaming at Paramount+. Her tenure lasted from 2020 to 2022, during which she played a key role in promoting the streaming service in New York, United States.
Professional Experience at CBS Interactive
Henault has an extensive history with CBS Interactive, where she held multiple roles from 2014 to 2020 in Greater New York City Area. She served as Senior Director of Consumer Marketing (2014-2016), Vice President of Consumer Marketing for CBS All Access (2016-2020), and played a crucial role in driving the platform's marketing strategies.
Professional Experience at The New York Times
Tammy Henault worked at The New York Times in various capacities. She was the Senior Manager for Engagement & Acquisition Marketing for Digital Products (2011-2013), later becoming Director of Consumer Marketing, Digital Products in 2013, and Managing Director, Consumer Marketing, Digital Products from 2013 to 2014.
Professional Experience at Time Inc.
Henault's career at Time Inc. spanned over multiple roles, including Sr. Associate Marketing Manager for Online Marketing & New Business Acquisition at PEOPLE Magazine (2007-2009), Marketing Manager for Audience Development at TIME.com (2009-2010), and Senior Manager for Interactive Marketing at InStyle Digital (2010-2011).
Education and Academic Background
Tammy Henault received her MBA from NYU Stern School of Business, specializing in Strategy, Marketing, and Management. She also holds a BA in Communications from the University of Pennsylvania.
Recognitions and Honors
Henault has been recognized for her contributions to marketing, being named a 2023 CMO to Watch by Business Insider, inducted into the 2023 American Advertising Federation Hall of Achievement, listed among the Brand Innovators Top 100 Women in Brand Marketing, and honored as a 2021 Ad Age 40 Under 40 honoree. She is also listed on the A100 List by Gold House.