Tara Mulcahy
About Tara Mulcahy
Tara Mulcahy is the Senior Vice President, Head of Global Marketing Partnerships at the National Basketball Association (NBA). She has extensive experience in global marketing and sponsorship roles, having previously worked at SAP and Dow Jones.
Title
Tara Mulcahy is the Senior Vice President, Head of Global Marketing Partnerships at the National Basketball Association (NBA).
Current Role at NBA
Since 2020, Tara Mulcahy has held the position of Senior Vice President, Head of Global Marketing Partnerships at the National Basketball Association (NBA). In this role, she is responsible for overseeing global marketing partnerships, ensuring strategic alignment between the NBA and its partners to drive mutual growth and brand presence worldwide.
Previous Roles at NBA
Tara Mulcahy's tenure at the NBA began in 2016, where she initially served as Vice President, Global Marketing Partnerships until 2020. During her time in this role, she played a crucial part in expanding the NBA's global sponsorships and partnerships. Her efforts contributed to the league's increased visibility and engagement on an international scale.
Experience at SAP
Before joining the NBA, Tara Mulcahy worked at SAP, where she held multiple roles related to global sponsorships and marketing. From 2015 to 2016, she was Vice President, Global Sponsorships, and prior to that, she served as Senior Director, Global Sponsorships from 2014 to 2015. She initially joined SAP as Group Director, Global Sponsorships in 2012. Throughout her tenure at SAP, she was instrumental in developing and managing key sponsorship strategies to enhance the company's brand presence.
Early Career and Education
Tara Mulcahy began her career as a Marketing Manager at Dow Jones from 1999 to 2001 in New York. She holds a Bachelor of Arts degree from the University of New Hampshire and Regents College, London. Her academic background and early career experiences laid a strong foundation for her subsequent roles in global marketing and sponsorships.