Tarah Waks (Novak)
About Tarah Waks (Novak)
Tarah Waks (Novak) is a Growth Marketing Manager at the NBA with extensive experience in CRM and digital marketing across various industries.
Job Title and Current Role
Since 2021, Tarah Waks has served as the Growth Marketing Manager at the National Basketball Association (NBA). In this role, she focuses on driving growth and strategy within the NBA's marketing efforts, leveraging her extensive background in CRM and digital marketing.
Previous Experience at Localize
In 2021, Tarah Waks worked as a CRM Marketing Manager at Localize for 7 months in New York, New York. During her tenure, she managed customer relationship management strategies and initiatives to enhance customer engagement and retention.
Marketing and CRM Roles at Burn Boot Camp
From 2019 to 2021, Tarah Waks was the Marketing and CRM Manager at Burn Boot Camp in Newton, Massachusetts. Over the span of 2 years, she developed and executed marketing strategies to support the fitness brand's expansion and member engagement across multiple locations.
CRM Marketing Manager at CoachUp
Tarah Waks served as the CRM Marketing Manager at CoachUp from 2016 to 2020 in Boston, Massachusetts. For 4 years, she focused on enhancing customer relationships through targeted CRM campaigns, improving customer satisfaction and retention.
Education Credentials
Tarah Waks holds a Master of Business Administration (MBA) from Suffolk University, a degree she pursued from 1970 to 2017. Additionally, she earned a B.A. in Communication, General from Anderson University, studying from 1970 to 2010. Her academic background has provided a solid foundation in business and communication principles.