Taylor Lustgarten
About Taylor Lustgarten
Taylor Lustgarten is the Marketing Analytics Lead at the NBA, with extensive experience in marketing analytics and business analysis across various organizations in New York.
Marketing Analytics Lead at NBA
Taylor Lustgarten is currently the Marketing Analytics Lead at the National Basketball Association (NBA), a role they have held since 2023. Based in New York, United States, they are responsible for leading the marketing analytics team. Their work involves leveraging data to enhance marketing strategies and drive growth for the NBA brand. Prior to this, Taylor held other significant roles within the NBA which indicate a robust career trajectory within the organization.
Senior Marketing Analytics Manager at NBA
Before becoming the Marketing Analytics Lead, Taylor Lustgarten served as the Senior Marketing Analytics Manager at the NBA from 2021 to 2023. During this time, they managed and analyzed marketing data, providing insights that shaped the NBA's marketing campaigns and overall strategy. This role further solidified their expertise in the field of marketing analytics within the sports industry.
Senior Business Analyst at iHeartMedia
From 2018 to 2021, Taylor Lustgarten worked as a Senior Business Analyst at iHeartMedia in the Greater New York City Area. In this role, they focused on analyzing business data to identify trends and insights that supported business decisions. Their analytical skills were crucial in driving the company’s marketing strategies and business development initiatives.
Marketing Data Analyst at iHeartMedia
Taylor Lustgarten began working at iHeartMedia as a Marketing Data Analyst from 2017 to 2018. In this position, they were responsible for analyzing marketing data to help formulate effective marketing strategies. Their work laid the foundation for their later promotion to Senior Business Analyst at the same company.
Education and Expertise
Taylor Lustgarten holds a Master of Business Administration (M.B.A.) in Marketing & Marketing Research Insights and Analytics from Rutgers, The State University of New Jersey-Newark, achieved from 2015 to 2018. They also hold a Bachelor of Science (BS) in Resource Economics from The University of Connecticut, achieved between 2008 and 2012. Their academic background has provided them with a solid foundation in marketing analytics and business strategy.