Teddy Kaplan
About Teddy Kaplan
Teddy Kaplan is the Associate Vice President and New Media Partner Management Lead at the NBA, with a long tenure in various roles within the organization.
Company
Teddy Kaplan is currently serving as the Associate Vice President, New Media Partner Management Lead at the National Basketball Association (NBA). He has held significant roles within the NBA, contributing to the organization's media and business management sectors for over a decade.
Title
Teddy Kaplan holds the title of Associate Vice President, New Media Partner Management Lead at the NBA. In this capacity, he oversees the management of new media partnerships, driving strategic initiatives and collaborations.
Career at the National Basketball Association (NBA)
Kaplan has had a progressive career at the NBA, starting in 2006. He initially worked as Manager, Global Marketing Partnerships for 10 years. Following this, he transitioned to Associate Director, Global Media Distribution from 2016 to 2018, enhancing the NBA's media reach. He was then promoted to Director, New Media Business Management from 2018 to 2019 and subsequently to Senior Director, New Media Business Management, holding the position until 2022. In 2022, he advanced to become the Associate Vice President, New Media Partner Management Lead.
Early Career
Before his extensive tenure at the NBA, Teddy Kaplan gained initial professional experience as a Corporate Sales and Marketing Intern at Major League Baseball in 2005. This brief stint provided foundational insights into the sports marketing industry.
Education and Expertise
Teddy Kaplan completed his undergraduate education at the Questrom School of Business, Boston University, where he earned a B.S. in Business Law between 2002 and 2006. Prior to that, he attended The Dalton School from 1990 to 2002. His formal education has equipped him with a robust foundation in business and legal principles pertinent to media and partner management.