Timothy Hammond
About Timothy Hammond
Timothy Hammond is the Global Fan Marketing Director at the NBA, with a background in marketing and communications roles at ASCAP and Viacom. He holds a Bachelor of Arts in Journalism & Electronic Media from the University of Oregon.
Title and Current Position
Timothy Hammond currently holds the position of Global Fan Marketing Director at the National Basketball Association (NBA). He has been in this role since 2021, operating from New York, New York, United States. In this capacity, he oversees strategies to engage and grow the NBA's global fanbase through innovative marketing initiatives.
Previous Experience at ASCAP
Before joining the NBA, Timothy Hammond served as Senior Director of Marketing & Communications at ASCAP from 2017 to 2020 in the Greater New York City Area. During his tenure, he played a pivotal role in several initiatives, including executive producing the ASCAP Experience, the world's largest conference for music creators. He also spearheaded the development of a new e-commerce environment over three consecutive years and led the creation of the ASCAP Experience: Home Edition in response to the COVID-19 pandemic.
Marketing Role at Viacom
Timothy Hammond worked at Viacom as VH1 Consumer Marketing Director from 2007 to 2016, operating out of the Greater New York City Area. In this role, he was responsible for developing and executing marketing strategies to enhance the VH1 brand and engage its audience. His contributions were fundamental in shaping VH1’s marketing initiatives over his nine-year tenure.
Educational Background
Timothy Hammond studied at the University of Oregon, where he earned a Bachelor of Arts (BA) in Journalism & Electronic Media. His education provided a solid foundation in media and communications, which has been integral to his career in marketing and communications roles.
Key Achievements at ASCAP
During his time at ASCAP, Timothy Hammond doubled year-over-year press coverage and managed over 44 sponsors, leading to record-forecasted sponsorship revenue in 2020. Additionally, he served as the marketing lead for business development, forging new music creator member benefits that significantly enhanced the ASCAP member experience.