Tina Hawkins
About Tina Hawkins
Tina Hawkins is the Senior Director of Internal Communications at the NBA and the Founder and Content Strategist at Yarber Creative. She has extensive experience in workforce communication, change management, and technical writing.
Title
Tina Hawkins is the Senior Director of Internal Communications at the National Basketball Association (NBA).
Company
Tina Hawkins has been working at the National Basketball Association (NBA) in New York, New York, United States since 2016. She is also the Founder and Content Strategist at Yarber Creative, a position she has held since 2012.
Education and Expertise
Tina Hawkins holds a BA in English from The University of Texas at Austin and an MA in Technical Communication from the University of North Texas. Her expertise spans internal communications, technical writing, change management, and content strategy.
Previous Positions
Prior to her current roles, Tina Hawkins worked at various companies. She was a Principal at Mercer focusing on Workforce Communication & Change from 2005 to 2012. She also held positions at Marsh & McLennan Companies, Inc. as a Technical Communicator and Change Management Expert, GoldenSource as a Technical Writer, and Computer Associates, Inc. as an Instructional Designer and Writer. Earlier in her career, she worked at Deloitte as a Consultant and at MetaSolv Software as a Technical Writer.
Internal Communications at NBA
At the NBA, Tina Hawkins has developed and delivered internal marketing campaigns aimed at enhancing employee performance and experience. She advises on the behavioral and emotional aspects of internal messaging to positively impact NBA employees and has established strong client relationships, becoming a trusted advisor on workplace changes and engagement issues.