Tina Wu
About Tina Wu
Tina Wu is an Associate Manager of Digital Media at the NBA, based in Beijing, China, with a background in hospitality and marketing.
Title
Tina Wu holds the position of Associate Manager, Digital Media at the National Basketball Association (NBA).
Current Role at NBA
Since 2019, Tina Wu has been working as an Associate Manager in Digital Media for the National Basketball Association (NBA) in Beijing. In this role, she leads an editorial team responsible for managing the daily operations and content distribution of the NBA's Weibo account. She also develops and executes year-round partnership campaigns for Weibo NBA Fan Night, in addition to tracking and analyzing social media performance data to optimize the account's operations.
Previous Roles at NBA
Before her current role, Tina Wu held multiple positions at the NBA. She was an Associate in Events, Marketing, E-Commerce & Digital from 2017 to 2019 in Beijing, and also worked as an Associate in Events for six months from 2017 to 2018. Prior to these positions, she was a Human Resources Intern for one month in 2016 in Beijing.
Work Experience
Tina Wu has amassed a broad range of experiences across different sectors. In 2016, she was a Food and Beverage Intern for four months at Hilton Boston Backbay, and an Accounting Tutor for four months at Boston University School of Hospitality. In 2015, she was a Sales, Marketing, and PR Trainee for two months at The Ritz London. She also worked as a Marketing Intern at LHL Communication from 2015 to 2017, and as a Human Resources Intern for three months in 2014 at The Westin Pazhou in Guangzhou. Additionally, she served as an Event Planner for CSUSA from 2013 to 2014 in Guangzhou.
Education and Academic Background
Tina Wu studied at Boston University, majoring in Hospitality Administration/Management with a minor in Economics, and earned a Bachelor's Degree from 2013 to 2017.