Toby Bi
About Toby Bi
Toby Bi is the Director of Branded Attractions at the NBA, with extensive experience in operations management across various industries.
Title
Toby Bi currently holds the position of Director, Branded Attractions at the National Basketball Association (NBA).
Current Role at National Basketball Association
Toby Bi has worked as the Director of Branded Attractions at the National Basketball Association (NBA) since 2019. Based in Beijing, Toby's responsibilities include overseeing the planning and execution of branded events and attractions, aligning them with the NBA's strategic goals.
Director Of Operations at 泰禾集团
From 2017 to 2019, Toby Bi served as Director Of Operations for 泰禾集团 in 北京. In this role, he was responsible for managing the daily operations and ensuring the efficient operation of the organization.
Operations Manager at Merlin Entertainments
Toby Bi was the Operations Manager at Madame Tussauds Beijing for Merlin Entertainments plc from 2014 to 2017. In this position, he managed operational processes and staff, ensuring high-quality visitor experiences.
Duty Manager at Mercure Gold Coast Resort
In 2013, Toby Bi worked as a Duty Manager / Night Manager at the Mercure Gold Coast Resort in Queensland, Australia, for a period of six months. His role included overseeing night operations and ensuring guest services met set standards.
Operations Professional at Sheraton Mirage Resort and Spa
Toby Bi held the position of Operations Professional at the Sheraton Mirage Resort and Spa in Queensland, Australia. He served from 2009 to 2013, where he was responsible for a range of operational duties aimed at maintaining service quality and guest satisfaction.
Operations Management Trainee at The Shafston Hotel
Between 2007 and 2009, Toby Bi was an Operations Management Trainee at The Shafston Hotel in Brisbane, Australia. During his tenure, he gained practical experience in various aspects of hotel management.
Education and Expertise
Toby Bi studied Hotel Management at Griffith University, earning a Bachelor's degree from 2009 to 2011. Prior to that, he attended Shafston College from 2007 to 2009 where he studied Hospitality Management and received a Diploma of Hospitality Management, along with a Certification III of Commercial Cookery.