Tomoi Kouchi
About Tomoi Kouchi
Tomoi Kouchi is the Digital Media Team Lead at NBA Asia, known for his role in expanding NBA's digital presence across Pan-Asia.
Title
Tomoi Kouchi currently serves as the Digital Media Team Lead for NBA Asia. His role involves leading digital media strategies and operations to advance the NBA’s presence across Asia.
Company
Tomoi Kouchi works at the National Basketball Association (NBA), focusing specifically on NBA Asia. He has been with the NBA since 2008 and has held various key positions within the organization over the years.
Education and Expertise
Tomoi Kouchi has a Bachelor of Arts degree in International Economics from Aoyama Gakuin University, where he studied from 2000 to 2004. His expertise encompasses digital media strategy, marketing, and IT management within the sports industry.
Professional Background
Tomoi Kouchi has a diverse professional background in digital media and marketing. He was the Digital Media Manager at NBA Japan from 2008 to 2011 and Digital/IT Manager at FIBA from 2007 to 2008. Prior to that, he worked in marketing at Reebok Japan from 2002 to 2005.
Achievements
Tomoi Kouchi played a key role in launching the NBA Rakuten service in Japan, a crucial step in expanding NBA’s digital footprint. He focuses on enhancing the NBA League Pass's business strategy across Asia and has been instrumental in forming strategic partnerships to elevate digital media experiences for the NBA in Pan-Asia.