William Wu
About William Wu
William Wu is the Senior Director of Media Planning and Management at the NBA, with extensive experience in media and advertising roles.
Current Role at NBA
William Wu serves as the Senior Director of Media Planning and Management at the National Basketball Association (NBA). Since 2019, he has been operating from New York, New York. In this role, he oversees the strategic planning and execution of media campaigns, ensuring alignment with the NBA’s broader marketing objectives.
Previous Positions at NBA
William Wu's career at the NBA began in 2010. His roles mounted progressively, starting as Senior Manager, Media Management and Operation China from 2010 to 2013. He then transitioned to Associate Director, Media Management from 2013 to 2015, followed by Director, Media Inventories Management from 2015 to 2018. These positions were all based in New York, New York.
Experience at Ogilvy & Mather
Before joining the NBA, William Wu worked at Ogilvy & Mather from 2006 to 2010 as an Account Director. During his tenure, he managed integrated marketing programs that included strategic planning, media, advertising, digital, CRM, retail/sales promotion, and events management. His role was based in New York, New York.
Early Career at McCann Erickson and Tarantula.net
William Wu started his career in marketing and account management at Tarantula.net, where he served as Account Manager and Account Executive from 2001 to 2003 in Singapore. He then moved to McCann Erickson, working as Associate Account Director and Account Manager from 2003 to 2006 in New York, New York.
Education Background
William Wu graduated from Beijing International Studies University with a Bachelor's degree in English. His academic background complements his extensive experience in media and marketing management, enhancing his ability to strategize and execute comprehensive marketing programs.